Executive Summary
mktg.ai partnered with Elastiq to build an AI-powered Smart Asset Management platform on Google Cloud that enables advanced search using metadata, performance data, and content semantics-allowing users to discover assets based on style, brand elements, and audience segmentation without manual tagging.
Client Profile
mktg.ai is a creative-first, performance-driven marketing analytics platform specializing in seamless integration of digital and traditional marketing assets. They leverage data analytics and machine learning to provide data-driven strategies for measuring and optimizing marketing campaigns.
Business Problem
Managing creative assets at scale presents significant challenges:
Asset Organization Inefficiency
Traditional keyword-based search yielded irrelevant results. Manual tagging was time-consuming and inconsistent, making it nearly impossible to find the right asset when needed.
Limited Performance Visibility
Marketing assets were scattered across disconnected systems managed by various agencies. There was no way to understand which creative elements drove performance.
Inconsistent Brand Messaging
Without unified asset management, maintaining consistency across campaigns and channels became increasingly difficult as the asset library grew.
Elastiq Solution
Elastiq built a comprehensive AI-powered asset management system:
Advanced Semantic Search
An AI-driven engine using Google Cloud Vertex AI’s multimodal embedding model understands asset meaning beyond keywords. Search for “energetic outdoor summer campaign” and find relevant assets even without those exact tags.
Visual Recognition
Proprietary computer vision algorithms preprocess and chunk images and videos for efficient search. The system understands visual elements like color schemes, composition, and brand elements.
Integrated Performance Data
Combined asset embeddings with metadata and performance metrics for smarter discovery. Find not just similar assets, but similar high-performing assets.
Multi-Tenancy
Secure, scalable environment serving multiple clients with strict data isolation.
Results
The platform transformed how marketing teams discover and reuse creative assets, eliminating hours of manual searching and enabling true creative evolution across campaigns.
“Elastiq's understanding of Machine Learning and AI enabled efficient search letting customers discover and reuse assets across their marketing ecosystem. This makes marketing evolutionary instead of reinventing assets for each campaign.”
Conclusion
By combining semantic search, visual recognition, and performance data, Elastiq enabled mktg.ai to build a truly intelligent asset management system. Marketers can now find their best-performing creative elements in seconds, not hours-and build on what works rather than starting from scratch with every campaign.