Executive Summary
The marketing industry is often hampered by fragmented and siloed data, making it difficult for marketers to quickly access and synthesize information needed for timely, data-driven decisions. Elastiq successfully partnered with mktg.ai to develop ask mktg.ai, an innovative AI-powered virtual assistant designed to solve the data fragmentation challenge.The innovative solution, built on the Google Cloud Platform, utilizes the Gemini model and Vertex AI to deliver instant, data-driven insights, transforming marketers’ ability to act quickly and intelligently.
Client Profile
Mktg.ai, a leading creative-first, performance-driven marketing analytics platform, specializes in the seamless integration of digital and traditional marketing assets. They leverage data analytics and Machine Learning to provide cutting-edge, data-driven strategies to measure and eventually optimize marketing campaigns and construct comprehensive, long-term asset libraries for their diverse clientele.
Business Problem
Brands faced a critical barrier to effective marketing:
- Fragmented Data: Marketing data was scattered across numerous channels, platforms, and asset types
- Slow, Manual Analysis: Traditional systems required slow, manual data crunching by dedicated teams, preventing marketers from getting a real-time, holistic view of their marketing ecosystem.
- Inefficient Decision-Making: The difficulty in synthesizing data led to poor understanding of campaign performance, inefficient decision-making, and significant wastage of marketing resources. Marketers struggled to immediately identify and reuse high-performing elements.
Elastiq Solution
Elastiq partnered with mktg.ai to build “ask mktg.ai,” an advanced AI agent utilizing Google Cloud technologies. :
- Conversational Querying: This knowledge graph allows marketers to “talk” to their data, asking complex, natural language questions to receive instant, AI-powered analysis of all their marketing efforts.
- Data Integration: The solution integrates creative, campaign data, and performance metrics into a single, comprehensive centralized knowledge graph.
- Single Interface: As noted by Kevin Wassong, CEO, MKTG.ai, it provides “a single interface to query all marketing insights.”
- Technology Stack: Powered by the Gemini model and hosted on Vertex AI.
Result and Impact
The implementation of ask mktg.ai delivered immediate, tangible benefits to marketing teams:
- Instant Insight Delivery: Marketers receive instant answers about campaign performance and the reasons why specific efforts are succeeding or failing.
- Data-Driven Optimization: Teams can quickly optimize live campaigns with precise, data-backed insights.
- Resource Efficiency: The ability to discover and reuse high-performing creatives and immediately identify underperforming elements eliminates wasted resources.
- True Game-Changer: The ability to analyze all creatives and performance data simultaneously through a simple query represents a fundamental shift in how marketing insights are accessed and utilized, resulting in a significant overall improvement in marketing effectiveness.
“Marketers have always been forced to hunt for answers across disconnected spreadsheets, platforms, and dashboards. For the first time, ‘ask mktg.ai’ provides a single interface to query all marketing insights. Just ask and the agent will analyze all your creatives and your performance data and provide an answer. This capability is a true game-changer”
Kevin Wassong, CEO, MKTG.ai
Conclusion
The “ask mktg.ai” AI Agent, a collaborative effort between Elastiq and mktg.ai, successfully solves the long-standing problem of marketing data fragmentation. By leveraging cutting-edge generative AI, the solution empowers marketers to move beyond slow dashboards and spreadsheets to make agile, data-informed decisions, fundamentally changing the landscape of marketing intelligence.